Packaging memories throughout the years…
Staff Blog Takeover: Insights from Rebecca Willis, Internal Accounts Executive
At Watershed, each team member brings a unique perspective regarding packaging and its significant role in product protection and brand communication.
In this blog takeover, Rebecca Willis, our fantastic Internal Accounts Executive, shares her reflections on the profound impact packaging has had on her life. From childhood memories to professional observations, Rebecca delves into the packaging techniques and styles that have left a lasting impression on her.
Rebecca's like family here at Watershed, having been part of our team for over 12 years. She's worked across different areas of the business, so she has experienced many different packaging styles and techniques along the way.
Unwrapping Nostalgia: Packaging memories throughout the years.
When most people think of packaging, they often think of Cardboard, Aluminium, and Plastic waste wreaking havoc at every turn. And whilst this is a current problem that companies & governments worldwide, including Watershed, are always striving to improve on and help tackle that problem, we often forget how ‘iconic packaging’ has played a part in most of our childhood and nostalgic memories.
When asked to think about Barbie, for example, the image of the original blonde doll pops into the forefront of my mind. Still, the image of the unmistakable pink glossy cardboard box with a large shiny PET window perfectly framing your new toy is etched into my memories.
The first time you tried an ice-cold can of Coke, Fanta or San Pellegrino, pulled off the fancy die-cut aluminium lid and held that condensation-beaded can in your hand, trying to make it last as long as possible on a hot summer day, accompanied by a bag of your favourite crisps (Walkers for me) in what was then a thick clear OPP bag, not the foil-lined fresh laminated flexible films of today.
Anyway, what I’m trying to say is packaging can be every part as important and iconic as the product inside so it’s paramount to nail it when designing yours.
Why not give Watershed a shout next time you want a supplier who can help build legendary memories for you and your brand!!
by Rebecca Willis
Take a look at Watershed packaging solutions below:
SHRINK SLEEVES
We print full colour Shrink Sleeve Labels with specialist finishing and application. Watershed Packaging boasts a full in-house design team, with the backing of experienced sleeving technicians, complimenting 8 state of the art printing Presses, state of the art finishing machinery and a complete in-house Platemaking service. Watershed Packaging has an impressive Sleeve Labelling offering. We also provide a competitive Contract Sleeving service.
DIE CUT LIDS
We print aluminium and polyester Die Cut Lids. Printed in up to 10 colours in house, we can offer you the all in one solution as our production facility encompasses over 8 printing presses and all of the Die Cutting machinery to complete the process. Our SMART embosser TM system enables us to provide aluminium foil Lids without distorting our customers designs with traditional all over embossing patterns thus enhancing print quality and branding.
FLEXIBLE PACKAGING
We are pioneers in the manufacture and supply of high quality, high definition Printed Packaging Film. Printed Film offers improved branding for your products. Flexible Packaging is an economical way to enhance the attractiveness of your product and strengthen your brand image. It is also a very versatile Flexible Packaging method and allows more information to be included on the Label. We can print high quality detail on any film substrate.
LABELS
We print custom Labels in full colour on a wide range of premium substrates. Our custom printed Labels are of the highest quality from small runs of 10,000 to large runs in the millions that are all manufactured at our brand new £5 million pound Leeds head office. With over 23 years’ experience in the Labelling industry, Watershed Packaging has a wealth of knowledge and expertise to ensure you get the best possible solution for your needs.
If you would like to know more about our packaging services or speak to someone regarding your products, please call 0113 2770606 or email enquiries@watershed-packaging.co.uk.